Why do products fail?

As a design engineer, product success hinges on more than just the design and development phase. Achieving product-market fit is paramount. Testing each aspect from concept to market, validating hypotheses with potential buyers and existing customers is crucial.

Launching a new product requires a skilled, well-staffed team. It's not just about development's end; it's the start of marketing. Forming a cross-functional team ensures readiness across the organization to promote and sell the product effectively.

New products to new buyers or markets require thorough training and testing with feedback. Assume little knowledge and equip them with robust enablement tools.

Maintain realistic expectations. Most products require a ramp-up period. Define success cautiously, as revenue targets tend to be overly optimistic.

Launch failures often stem from internal factors. Implementing sound product marketing practices mitigates the risk of an unsuccessful launch.